Vice President - Account Director
As vice president, account director, Betsy guides her account teams to ensure her clients’ strategic objectives are being reached. She oversees the brand strategy and planning processes as well as drives projects through to final execution.
She’s a pharma advertising veteran, having worked with clients such as Abbott, Baxter, Pharmacia, Pfizer, and Bristol-Myers Squibb. She’s also spent time managing clinical trial patient recruitment and retention efforts for big pharma clients.
Betsy hasn’t always been in the ad business, however. She began her career teaching high school freshmen—experience that surely comes in handy around here.