OnDose® Dose Optimization Technology

The cornerstone of colorectal cancer treatment, 5-FU, is highly variable between patients (and even in the same patient) and has a narrow therapeutic window. OnDose® is a diagnostic test that can help oncologists optimize 5-FU dosing throughout therapy.

This brand concept blends the scientific rationale for the product with the emotional appeal of a patient’s need—the desire to do more in their battle against colorectal cancer.