Getting to Impact: Pepper Logic™

We've never claimed impact was easy. In fact, discovering one simple, powerful idea may be the most difficult endeavor possible. We help our clients find impact using a proven, proprietary approach we call Pepper Logic™. Pepper Logic™ is the fusion of discipline and creativity that results in extraordinary thinking. It combines strategy, experience, insight, and guts to deliver breakthrough ideas.

Is every process and tool proprietary? Certainly not—most agency methods are based on certain sound principles and methodology. What's unique is the discipline used—and the creativity applied—throughout the process to ensure the result you're looking for.

Creating impact isn't a logical, linear process—great ideas can come from almost anywhere and anyone. We've found that sticking to 5 principles, rather than a rigid process, is the secret to business-building ideas. Ignore them at your brand's risk.

1. Immerse yourself.
In the product, the market, and the customer.

2. Challenge the common wisdom.

Ask the tough questions, think differently about the same old problems, and always look from the competition's point of view.

3. Align with both sides of your customers' brains.
Rational and emotional appeal—that's where you'll find a health care brand's core value.

4. Connect with your target.
Find an idea that reaches your audience and create a conversation, not a sermon.

5. Drive the brand.
Execute, execute, execute. Answer key challenges with specific tactics. And, most importantly, stick with an idea long after you’re tired of it.