- our approach
- work
- clients
- categories
- Anesthesia
- Blood Collection
- Cardiology
- Clinical Nutrition
- Contract Research
- Dermatology
- Diagnostics
- Endoscopy
- Hearing Instrumentation
- IV Infusion
- Medical Product Sterilization
- Neurology
- Nutritional Supplements
- Oncology
- Ophthalmology
- Orthopedics
- Pharmaceutical Development
- Providers / Payors
- Surgical Instrumentation
- Urology
- Women's Health
- Xerostomia (Dry Mouth)
- people
- articles
Baxter BioPharma Solutions
Establishing a new connection
Baxter BioPharma Solutions needed to introduce its high-tech pharmaceutical development services to a world in which it was known for IV bags and hospital products. This called for a campaign that connected with the needs of the big pharma audience and allowed flexibility for the growing Baxter offering.
