Uribel™

With an ingredient list similar to other methylene blue-based urinary analgesics, we knew we were in for a heated market share battle from the moment of launch. Our challenge was to find a way for Uribel to stand out in a crowded category of both brands and generics.

The creative solution not only creates a memorable image for the brand, but reinforces its multi-ingredient approach to soothing the multiple symptoms of urinary tract discomfort.