Submitted by topin on Tue, 09/22/2009 - 10:41

Baxter Transfusion Therapies

Uniting a blood collection portfolio

The challenge for Baxter Transfusion Therapies was to unite and build value for a line of commodity and branded blood collection products. The solution we found was to create a connection between Baxter’s integrated product offering and the mission of the blood center—to save lives.

Baxter BTT Ad
Baxter Transfusion Ad
Baxter BTT Banner