- our approach
- work
- clients
- categories
- Anesthesia
- Blood Collection
- Cardiology
- Clinical Nutrition
- Contract Research
- Dermatology
- Diagnostics
- Endoscopy
- Hearing Instrumentation
- IV Infusion
- Medical Product Sterilization
- Neurology
- Nutritional Supplements
- Oncology
- Ophthalmology
- Orthopedics
- Pharmaceutical Development
- Providers / Payors
- Surgical Instrumentation
- Urology
- Women's Health
- Xerostomia (Dry Mouth)
- people
- articles
Baxter Transfusion Therapies
Uniting a blood collection portfolio
The challenge for Baxter Transfusion Therapies was to unite and build value for a line of commodity and branded blood collection products. The solution we found was to create a connection between Baxter’s integrated product offering and the mission of the blood center—to save lives.
