Think Tank

One of the most recent creative campaigns we’re most proud of in terms of generating results for a brand is the recent relaunch of Mission Pharmacal’s CitraNatal prenatal vitamins. The brief put forth the challenge: rebrand the flagship CitraNatal brand to help it and future products stand out in a highly competitive category. And, one more thing: build a brand that appeals to both the health care professional and the target consumer–pregnant women.

Using a balanced mix of traditional and digital advertising, we created a campaign that both updated the current brand and set it up for future success with a new core identity. The campaign generated instant returns for Mission Pharmacal in the form of increased sales and market share. But perhaps even more importantly, Mission now has a consistent branding strategy to execute against as new formulations are introduced to the market.

The lesson: create a strong brand once, and you won’t have to do it again.